Strategic Marketing :: essays research papers

Review of Performance: Year 2 By the end of year two Pangea Technologies had achieved great success. Not only did it rank number one in game 5 but it also ranked number one overall. Our management team worked well together and made well informed decisions. We achieved our goal to have at least 40% market share in at least two market segments. In fact, we had 52% market share overall and over 45% market share in every segment. Decision Aggressiveness If there was one thing that set us apart from the rest, it would be the aggressiveness of our decisions. By the end of the second quarter of the second year we had opened offices in every available city selling at least one product to every single market segment. We used our resources generously yet wisely in opening offices, and hiring and motivating salespeople, and it paid off. Financial Performance In year two Pangea has had an excellent financial performance, net operating profit has grown from $1.4 million in quarter 5 to $45.6 million at the end of the year. Our executive team was also willing to invest a lot in order to gain marketshare as well as profits. Our aggressive investments are demonstrated by the large sums of our operating expenses, which were as follows: $4.9 million when gross margin was $15.3 million in quarter 5; $6.9 million when gross margin was $20.7 million in quarter6; $9.9 million when gross margin was $36 million; $11.9 million when gross margin was $59 million. In addition to these second year expenses, we invested around $9 million dollars in the first two quarters each on research and development. Our executive team believed that these cost were necessary for the growth of our company and it proved to be a good strategy. Our investments were in such things as product improvements, opening sales offices, hiring salespeople, and rewarding and motivati ng sales people. Another important investment went to creating and revising our ads, and as a result our ad ratings have improved dramatically. We also increased our ad expenses from $700,000 early in the second year to $4.3 million at the end of the year, which increased our ad reach. Pangea ¡Ã‚ ¦s investments this year were instrumental in the great financial success of the company. This was demonstrated by the company ¡Ã‚ ¦s financial performance score of 26.95, which is well above that of the average and it is the highest score compared to our competitors.